POPin Video Banking Collaboration launches mobile app in partnership with Southwest Financial Federal Credit Union

POPin allows SWFFCU members to connect with representatives and complete nearly all banking needs from personal mobile devices

SALT LAKE CITY, UT (March 21, 2018)POPin Video Banking Collaboration, the world’s first interactive mobile video solution, today announced the launch of its mobile app in partnership with Southwest Financial Federal Credit Union (SWFFCU) to provide virtual yet face-to-face assistance and collaboration with financial representatives, regardless of time or location.

“We’re excited for Southwest Financial to introduce POPin to its expansive mobile offering,” said POPin Video Banking Collaboration Founder & CEO Gene Pranger, who created the concept of video banking in 2008 and now POPin as the completion of that vision. “SWFFCU members can now access POPin from their mobile devices to instantly connect with real representatives and manage their finances with even greater convenience and care.”

Ushering in a new era of self-service, POPin Video Banking Collaboration is the industry’s only solution to combine video chat with real-time collaboration between financial institutions and their customers across all digital channels. Through this technology, SWFFCU members can work directly with trusted representatives to complete nearly all banking tasks—including entire loan applications, document signing, ID verifications, and more—via the web or personal devices, without needing to be in one of Southwest Financial’s physical branches.

“We’re thrilled for our members to have this technology at their fingertips,” said CEO Melanie Kennedy, CEO of Southwest Financial Federal Credit Union. “The POPin Video Banking Collaboration mobile app is a must-have for our digital services suite, and any institution aiming to provide above-and-beyond member experience.”

With over $60 million in assets, Southwest Financial became the first credit union in Texas to embrace interactive video banking with its adoption of POPin Video Banking Collaboration in November 2017. POPin is now accessible through the Southwest Financial mobile app currently available on the App Store and Google Play Store.

To learn more about how institutions like Southwest Financial Federal Credit Union are using POPin Video Banking Collaboration to improve financial services, visit

About POPin Video Banking Collaboration

POPin Video Banking Collaboration is a web and mobile video software solution bridging the gap between businesses and their customers. Through increased connectivity, this comprehensive and interactive solution enhances customer communication and action to empower sales and give companies the tools they need to exceed customer expectations. For more information regarding POPin, visit or call 801-417-9000.


POPin Video Banking Collaboration PR
Kristi McCain
(385) 204-4341

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