Prevent a social media issue from turning into a problem

CORVALLIS, OR (September 20, 2013) — Part of what seems so scary about getting your business into social media is the fear you may end up with an internet crisis on your hands. Plenty of credit unions and banks shy away from engaging with customers on Twitter or Facebook because this risk seems too great.

With increasing numbers of financial organizations jumping into the social scene, it’s inevitable that something may come up online that riles your marketing department. But most of these issues are minor problems that are easily remedied if you’re prepared.

brass Media’s new white paper, In Case Of Social Media Crisis: Don’t panic, have a plan, maps out how and why to create a crisis management plan for your organization’s social channels. Understanding the potential risks and thinking ahead will minimize potential pitfalls.

About brass Media Inc: brass Media Inc is dedicated to providing content and media solutions that help the financial industry connect with their members, with a focus on financial literacy for young adults. For more information, visit

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