PROFIT INSIGHT® Marks 40 Years of Financial Service

International consulting services group celebrates at World Credit Union Conference

MOORESVILLE, NC (June 27, 2013) This year PROFIT INSIGHT®, an international earnings enhancement firm, marks its fortieth year of service to the global financial industry. Founded in 1973, PROFIT INSIGHT has grown from a small Texas firm serving community banks to one of the world’s most trusted names in financial consulting services. The company develops earnings enhancement and cost reduction solutions to banks, credit unions and credit card issuers around the world.

“We have named this year long celebration 40-6-40,“ says Pat Fox, President of PROFIT INISIGHT®. “For over forty years, our customers on six continents have realized over forty billion dollars of incremental financial opportunity.”

Like every successful company in the financial sector, PROFIT INSIGHT® has transformed itself through an ever changing economic landscape. Today the company creates programs for retail banks, credit unions and lending institutions to improve profitability in deposits, loans, credit cards and other business operations. Using small engagement teams to analyze customer data, PROFIT INSIGHT® uncovers hidden financial opportunities without disrupting the client’s daily operations. Their customized solutions are based on more than four decades of experience, talented analytical experts and a proprietary catalog of best industry practices.

“What started as a small family business serving a narrow segment of the banking industry, has turned into a multi-faceted group of experts that serves a wide variety of financial customers,“ says Cliff McKee, Vice Chairman of PROFIT INISIGHT®. “We helped our clients survive and even thrive through five recessions, three bursting bubbles and an ever changing landscape of government regulations and fiscal crisis’ around the globe.”

As part of their year-long celebration, PROFIT INSIGHT® is celebrating with a gathering of past and future customers at the World Credit Union Conference in Ottawa Canada. This annual conference draws more than 2000 top executives and decision makers in credit unions from more than fifty countries. The PROFIT INSIGHT® fortieth celebration will take place July 16th at the Hard Rock Café – Ottawa from 6 to 10 pm. For reservations, please RSVP by July 5th.

PROFIT INSIGHT® is an international earnings enhancement firm providing specialized profitability and performance improvement solutions to financial enterprises worldwide. For more than forty years, PROFIT INSIGHT® has helped financial customers on six continents realize over $40 billion in incremental revenue and cost reduction benefits. For more information, visit

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