PSCU’s GEMagination Report highlights millennials’ financial services needs

ST. PETERSBURG, FL (January 21, 2016)PSCU has published the results of extensive research into the financial services needs of Millennials – young adults aged 18-35 – in a report titled, “PSCU GEMagination Report.” The special report was commissioned by PSCU on behalf of its Owner credit unions to discover deep, unmet needs specific to Millennial consumers. GEMagination is a unique research approach developed by the Creative Problem Solving Group in Buffalo, NY. The GEMagination report provides insights intended to help credit unions better understand the needs and behaviors of Millennial consumers based on their level of understanding of financial services today.

PSCU and 16 of its Owner credit unions conducted the research with over 50 Millennial participants. During the discovery session, the credit unions were able to hear directly from members of a key demographic group about their financial needs and experiences. The participants’ responses during the facilitated dialogue led to over 500 “problem statements,” which were organized into six specific sets of needs:

  • Serving members
  • Providing financial advice
  • Providing education and financial literacy
  • Providing the right tools, products and services
  • Marketing and messaging for Millennials
  • Rewarding and incentivizing behavior

An important component of the research is the detailed consumer stories that have been included in the results. They reveal the real life challenges that the Millennials shared during the study. Participating credit unions were able to share the stories with their credit union to help them prepare their future strategies for engaging and serving this valuable consumer segment.

PSCU will be continuing this research in 2016 and providing more in-depth insights and findings to help credit unions plan strategies for continued success. The comprehensive GEMagination Research report is now available for download. PSCU’s Playbook, a product of another collaborative effort with Possibility Makers from PSCU’s Owner credit unions, can be found at

About PSCU

PSCU/Co-op Solutions is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, the company serves more than 4,000 financial institutions throughout North America. PSCU/Co-op Solutions leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio that includes payment processing, fraud and risk management, data and analytics, digital banking, instant payments, strategic consulting, collections, ATM and POS networks, shared branching and 24/7/365 member support via its contact centers. For more information, and


Bill Prichard, APR, Director, Public Relations
PSCU/Co-op Solutions
(909) 532-9416 or

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