PSECU changes wealth management services firm

HARRISBURG, PA (March 1, 2021)

PSECU, Pennsylvania’s anytime, anywhere digital credit union, announced that it has entered into an agreement with LPL Financial LLCa leading retail investment advisory firm, registered investment advisor custodian, and independent broker-dealer, to provide wealth management services to its members through PSECU Financial Services (PFS).

“After careful analysis, we determined that LPL offered the best service to help our members work toward their financial goals. LPL’s commitment to client support, dedication to advisor service, and access to a wide array of investment options and innovative technology solutions set them apart from the rest,” said PSECU President and CEO George Rudolph. “At PSECU, we aim to help our members achieve more, and we believe our new relationship with LPL Financial allows us to do just that.”

The PFS financial advisors provide financial planning, retirement income planning, estate planning, and comprehensive investment advice to help PSECU members work toward a more secure financial future. The new relationship with LPL Financial will provide access to an expanded selection of investment products, allowing advisors to tailor strategies to each member’s unique needs.

“We welcome PSECU to LPL’s Institution Service family. LPL understands the unique needs and opportunities of institutions like PSECU and their members,” said LPL Financial Senior Vice President Ken Hullings, head of enterprise recruiting, Business Development. “With a keen client focus, we are able to make meaningful investments in the technology, risk management and digital capabilities that enable teams to run efficient and productive programs, enrich the experience and value delivered to their members, and support the organization’s overall goals and mission.”

PSECU and LPL Financial are separate entities.

To learn more about PSECU membership eligibility and benefits, visit


Opened in 1934, PSECU was founded by 22 ordinary people who pooled $90 and made an extraordinary commitment to each other: To create a financial institution where collective resources benefit all members. Today, PSECU continues that legacy as Pennsylvania’s largest credit union, with $8 billion in assets, more than 590,000 members, and a convenient anytime, anywhere digital-first banking model. For more information about PSECU, visit PSECU has been recognized as a Best-In-State Credit Union by Forbes, a Best Bank by, a Best Credit Union by GOBankingRates, and one of America’s Best Banks by Newsweek. View its Year In Review to learn how PSECU contributes to the greater good.


Kate Moyer
(717) 777-2254

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