RCU Foundation announces 2023 Rock The Riverfront charity vote results and event recap

EAU CLAIRE, WI (June 26, 2023) — The RCU Foundation announced that local charities will receive $27,500 following the 2023 Rock the Riverfront featuring the Charity Classic. This year’s event took place on Saturday, June 24, and benefited three career development-focused charities. These organizations work with individuals of all ages and circumstances to provide valuable education and resources to prepare thousands of Wisconsin residents to enter the workforce each year. The RCU Foundation is proud to give back to those who seek career guidance and the organizations that advocate for making a difference in the communities they represent and inspiring individuals to make their dreams a reality.

Registered participants received one free vote at the time of registration; additional votes were available for purchase online at $2 each. Junior Achievement of Wisconsin – Northwest Area earned 52% of the votes and will be awarded a $15,000 donation, L.E. Phillips Career Development Center earned 38% of the votes and will receive $7,500, and Workforce Resource, Inc. will receive $5,000 after earning 10% of the vote.

Rock the Riverfront featuring the 29th annual Charity Classic included a 10K and 2-mile walk/run, and two youth races and had a total of 550 race registrations. For each age group, the top male and female race participants were awarded first, second and third place medals. All those who participated in the youth races received youth finisher medals. Additional information can be found at

Runners and non-runners alike enjoyed a wide variety of family activities; Phoenix Park was filled with food trucks, inflatables, kid’s carnival games, facepainting, a balloon artist, a dunk tank, Punch-A-Prize and a cash grab booth!

Earlier in the week, The RCU Foundation’s Rock the Riverfront Classic Rock Hunt sponsored by Market & Johnson ended on the evening of Wednesday, June 21. Amber Borofka and her family from Eau Claire found the rock hiding near a bush in University Park near the Eau Claire Area School District Administration building on Grand Avenue. The stay-at-home mom enjoyed adding this adventure to her week and took her children and husband along for the hunt. They hope to use the money for a family adventure so they can all enjoy the reward.

In addition to the Classic Rock Hunt, a Youth Rock Hunt was held in early June. A small rock was hidden in eight different communities, and the children that found the rocks received a Royal Credit Union Piggy Bank and $50 cash.

The RCU Foundation is thankful for the community’s support of the event and the three workforce development-focused charity beneficiaries! Save the date for next year’s Rock the Riverfront on Saturday, June 22, 2024.

Learn more about the 2023 Rock the Riverfront charity partners and how the proceeds of the event will help their organizations:

Junior Achievement of Wisconsin-Northwest Area (Eau Claire)

L.E. Phillips Career Development Center (Eau Claire)

Workforce Resource Inc. (Menomonie)

Link to Photos: RCU Collective: Collection Preview (


About RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire. Currently, it has awarded more than $8 million in grants. Contact for more information.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 290,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit or call Royal Credit Union at 800-341-9911 for more information.


Melissa Janssen, CUDE, CCUFC
Program Director of Community Relations
Royal Credit Union
200 Riverfront Terrace
Eau Claire, WI, 54703
715-450-0782 (mobile)
715-855-5428 (office)

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