Red Rocks Credit Union® takes transformative steps to improve member service
LITTLETON, CO (December 12, 2023) — Since 1979, Red Rocks Credit Union, the service-minded, not-for-profit financial cooperative, has championed that today is the day that matters most — because the steps their members take today can make tomorrow better. In 2023, Red Rocks spent the year bringing this message to life, seizing opportunities daily to take action for a better tomorrow for current and future members.
As it looked to improve the member experience dramatically, Red Rocks took equally dramatic steps to enhance its leadership and service technology. In arguably the credit union’s most significant move, Red Rocks welcomed several industry experts to its leadership team to enhance offerings in technology and lending while streamlining operations and improving member and community messaging.
Joining Red Rocks as its new Senior Vice President of People Services, Chris Ramos will work to optimize operational efficiency, human resources strategy, people alignment, and team building for Red Rocks. She brings more than 25 years of experience in human resources leadership to the table. After serving in director-level positions for Destination Hotels and Resorts and the Ritz-Carlton Hotel Company, Ramos also served as SVP of Human Resources and Administration at Westerra Credit Union.
With over 30 years of expertise, Duc Chu joins Red Rocks as its new Chief Technology Officer. In this role, he develops and directs strategies for leveraging technology as a tool for creating more user-friendly tools and streamlining systems for members and employees. With the entire leadership team at Red Rocks, Chu’s ultimate goal is to strengthen digital offerings that can position the credit union to expand existing functionality, offer new services, and streamline systems to enrich lives and create experiences that attract, engage, and retain members.
Red Rocks also welcomed Tim Janvrin as its new Vice President of Lending. With more than 20 years of experience, Janvrin joined Red Rocks through Sooper Credit Union, where he also served as Vice President of Lending. He also worked in leadership positions at Sharonview Federal Credit Union, Pulte Mortgage, and Canvas Credit Union.
Alana Kelly was Red Rocks’ new Vice President of Marketing. She previously served as director of marketing at On Tap Credit Union. She also served as a senior brand manager at RE/MAX and worked in various marketing roles at Qdoba Restaurant Corporation.
With more than 20 years of experience, Brie Porter is the credit union’s new Vice President of Operations. Porter joined Red Rocks from Elevations Credit Union, where she spent 23 years, most recently in various operations leadership roles.
These leadership additions benefit the credit union and its members, who primarily seek an elevated digital banking experience. Throughout 2023, Red Rocks launched several essential upgrades to digital banking for members, including improved mobile banking app navigation, an enhanced external funds transfer experience, and the introduction of digital wallets for more secure payments.
The credit union also launched a new weekly employee training program to help speed and improve member service at its Town Center branch.
“We made major investments in the expertise we need to deliver the tools and services our members need and want most,” said Darius Wise, President, and CEO of Red Rocks Credit Union. “The addition of our new leadership team members and our commitment to investing in both our employees and our technology has helped us take great strides toward becoming our members’ favorite financial institution.”
Wise emphasized that the many changes Red Rocks initiated throughout 2023 to improve member service were focused on the credit union’s core values. “What makes us unique is our relentless care for others, which is the center of everything we do and the progress we have made,” said Wise. “Our technology investments resulted from extensive, engaged collaboration with our membership through surveys dedicated to helping us make real-time adjustments to do the right thing and do it well. We are headed in the right direction and starting to see a significant difference for our members. We look forward to building deeper relationships within our community and membership to show how Red Rocks is Enriching LivesTM in everything we do.”
Red Rock Credit Union Leadership from left to right: Duc Chu, Chris Ramos, Brie Porter, Alana Kelly, and Tim Janvrin.
About Red Rocks Credit Union
Red Rocks Federal Credit Union was established in 1979 to serve the employees of Martin Marietta (now Lockheed Martin). Red Rocks’ field of membership was expanded in 1994 to serve those who live, work, worship, or attend school in Douglas County, Colorado, and again in 2013 to include Jefferson and Arapahoe Counties. As a result of a conversion to a state-chartered credit union in August 2006, the credit union’s name changed slightly to Red Rocks Credit Union. Red Rocks is a not-for-profit financial cooperative with over 16,000 members and $347 million in assets. With a location in Highlands Ranch, the credit union meets the local community's needs with convenient branch access. Through the Co-Op network, it expands its reach with online and mobile banking platforms and at surcharge-free ATMs nationwide. For more information, visit www.redrocks.org.