Reward Stream introduces spark referral marketing program for credit unions

VANCOUVER, BC (March 2, 2015) — As part of an ongoing effort to provide enhanced marketing services for the credit union sector, RewardStream is pleased to introduce a new program specifically designed for credit unions. Believing that referral marketing aligns perfectly with the values of credit union members, RewardStream’s marketing specialists recognized the need for a special kind of referral program – one intended particularly for credit unions and their members. The goal of the Spark program is to help credit unions obtain the best new members at the lowest CPA (cost per acquisition) possible.

Spark enables credit union marketers to turn their members into referrers and their friends into members. Features of this powerful and effective marketing program include:

  • Mobile optimized for use on tablets and smartphones, allowing users to make referrals anytime, anywhere
  • Customizable options, allowing credit unions to use their own logos, fonts and messaging specific to their target audience
  • Powerful analytics, allowing credit unions to track, measure and evaluate referral results in real time
  • Program flexibility enables employees and members to make referrals via e-mail, personalized links and major social networks plus via face-to-face word of mouth
  • Cutting-edge security and privacy technology ensures that all data is safe, with added protection to detect and prevent fraud and gaming
  • Compliant with all digital marketing regulations including CAN-SPAM and CASL legislation

“Available in various pricing tiers, Spark for credit unions can be configured to meet the budget needs from small credit unions up to large national providers,” stated Buzz Hemphill, vice president of sales for RewardStream. “With optional modules for added support, strategy and best practices leadership, Spark is perfectly positioned to scale up or down, even if a credit union has no IT staff.”

Spark also offers pre-designed configurations of the program that leverage best practices for credit unions, and includes Portal, which enables even small credit unions to take advantage of automated referral technology without the need for IT support. Available add-ons allow for expanded demographics, additional languages, custom e-mail campaigns, as well as contests or sweepstakes.

“After talking to credit unions throughout North America, the same message rang true – referrals are a common practice, but the programs are typically in-branch, manual and nearly impossible to measure from an ROI perspective,” stated Rob Goehring, CEO of RewardStream. “Our automated referral marketing solution takes the headaches away from launching and managing a program, while integrating the latest offline and online social media tools to supercharge success.”

To learn how Spark could help create a prosperous referral program, please contact: or 1.877.692.0040.

About RewardStream Inc.
RewardStream specializes in the execution of automated referral marketing programs that help brands to acquire, engage, and retain their most valuable stakeholders – customers. By utilizing an innovative blend of marketing insight and proprietary technology, RewardStream turns an existing customer base into a powerful new sales channel for all of our clients.  RewardStream delivers a scalable, real-time technology platform as the foundation of our client’s referral program. The platform provides customer acquisition programs that deliver new, highly loyal customers at very low cost per acquisition rates. Our award-winning marketing solutions have powered loyalty and referral marketing programs across 39 countries for brands including Sprint, Boost Mobile, Virgin Mobile, T-Mobile, TD Bank, RBC, Envision Financial, First Calgary, Puritan’s Pride, Nestle, Allianz, BC Lottery Corporation and more. For more information please visit

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