Rock the Riverfront Classic Rock Hunt is back!

EAU CLAIRE, WI (June 18, 2021) — Join the hunt for a chance to win $500 while exploring the outdoors.  The RCU Foundation has held a Rock Hunt as part of the Rock the Riverfront featuring the Charity Classic event since 2017.  The hunt is sponsored by Market & Johnson and will start on June 21, 2021 with a new name, the Classic Rock Hunt.  Clues will be posted at charity and sponsor locations by 10 a.m. each day and then on the Royal Credit Union Facebook page at 8 p.m. each evening. As usual, the rock could be hidden in any of the counties where our partner charities are located.  The first person to find the Classic Rock will win the $500 cash prize.

Rock the Riverfront featuring the Charity Classic will be held virtually and includes a 10K and 2 mile run/walk, and a youth run/walk option.  Registration will be open through June 26 at Proceeds from the event will go to three partner charities: The Heyde Center for the Arts in Chippewa Falls, Chippewa Valley Theatre Guild in Eau Claire, and Northern Star Theatre Company in Rice Lake.

About RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire. Currently, it has awarded more than $8 million in grants. Contact for more information.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 230,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit or call Royal Credit Union at 800-341-9911 for more information.


Community Engagement Coordinator
Royal Credit Union
200 Riverfront Terrace
Eau Claire, WI 54703
715-833-8112 (office)
715-563-6711 (mobile)

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