Rock the Riverfront Rock Hunt comes to an end

EAU CLAIRE, WI (June 22, 2023) — The RCU Foundation’s Rock the Riverfront Classic Rock Hunt sponsored by Market & Johnson ended on the evening of Wednesday, June 21.  Amber Borofka and her family from Eau Claire found the rock hiding near a bush in University Park near the Eau Claire Area School District Admin building on Grand Avenue. The stay-at-home mom enjoyed adding this adventure to her week and even took her 4 kids and husband along to hunt for the rock.  The family hopes to use the money for a family adventure so they can all enjoy the reward.

In addition to the Classic Rock Hunt a Youth Rock Hunt held in earlier In June this year.  This scavenger hunt created an opportunity for kids and families to get out and explore their communities.  There was a small rock hidden in 8 different Royal Credit Union (Royal) communities.  The children that found the rocks received a Royal Credit Union Piggy Bank and $50 cash!

Rock the Riverfront featuring the Charity Classic will be held in person with virtual options and includes a 10K and 2 mile run/walk, and a youth run/walk option.  Registration is open now until June 22 at, or in-person at Royal Credit Union Corporate Office on June 23 or 24. Proceeds from the 2023 event will benefit three workforce development organizations: Junior Achievement of Wisconsin Northwest Area, L.E. Phillips Career Development Center, and Workforce Resource, Inc.

The RCU Foundation thanks Market & Johnson for sponsoring the Classic Rock Hunt and the Youth Rock Hunt.  More information is available at

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.

About RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire. Currently, it has awarded more than $8 million in grants.

Contact for more information.


Journie Rosenow
Community Engagement Coordinator
Royal Credit Union
763-515-6843 (office)
715-471-0837 (mobile)

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