Royal Credit Union helps families in need through annual “Giving Never Melts Away” toy drive

EAU CLAIRE, WI (December 23, 2021) — Royal Credit Union’s (Royal) 24 offices located in western Wisconsin and the Twin-Cities metro area worked together to bring in 750 toys and $1,000 in monetary donations to benefit families in need this holiday season during its Annual “Giving Never Melts Away” toy drive. Partnering with The Salvation Army, the credit union collected new and unwrapped toys from November 1 – November 30. Monetary donations could also be made online or in-person at any Royal location. After collection by the offices, The Salvation Army distributed the toys to children of families in need within the communities Royal Credit Union serves.

Royal ’s core ideology, “To make a positive impact in the lives we touch,” is carried out by the continued annual partnership with The Salvation Army and the joy that is brought to children and their families by receiving the toy donations. The campaign aims to lessen the financial strain of gift giving during the holiday season and bring cheer to children of every age. The number of toys donated increases yearly, and this campaign has turned into an important annual tradition for Royal as it shares the continued message that Giving Never Melts Away.

“I am so proud to work for an organization that gives back, ” says Melissa Janssen, Program Director of Community Relations for Royal Credit Union, “As a community partner it is so important for us to help others in need, and this toy drive is just one of the ways we can benefit our community. I love to see Members and team members alike bringing in toys and it’s a great feeling to know that we are making a difference.”

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.


Journie Rosenow
Community Engagement Coordinator
Royal Credit Union
763-515-6843 (office)
715-471-0837 (mobile)

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