Royal Credit union merger with Peoples Choice Credit Union is complete: Grand opening plans announced

EAU CLAIRE, WI (August 31, 2021) — Royal Credit Union (Royal) announced that its merger with Peoples Choice Credit Union in Medford is complete. Member accounts were converted August 28-29 and on August 30, 2021 the office opened as Royal Credit Union. This merger offered Royal the opportunity to bring Royal’s value proposition and community involvement to an area of Central Wisconsin that is a logical expansion because of its close proximity to Royal’s highly successful Colby branch. The office is located at 352 North 8th Street in Medford.

The office lobby is open 8:30 a.m.-5 p.m. weekdays and by appointment on Saturdays. Drive-up hours will be 7:30 a.m.-5 p.m. Monday through Thursday, 7:30 a.m.-5:30 p.m. Fridays, and 8:30 a.m.-12 p.m. Saturdays. A drive-up ATM is also available 24 hours a day. The new Members were mailed a personal welcome guide explaining the transition process and outlining the benefits of being a Royal Credit Union Member.

“Our core purpose of creating a positive impact in the lives we touch drives everything we do at Royal, from leadership decisions to day-to-day interactions with our Members,” said Brandon Riechers, Royal Credit Union President & CEO. “This core purpose is what led us to move forward with the Peoples Choice merger and offer the many benefits available to all Royal Members including high deposit rates, low loan rates, and minimal fees.”

Royal also announced plans for its grand opening celebration the week of September 20. The official ribbon cutting ceremony will be held on Wednesday, September 22 at 11 a.m. Royal Kid’s Club mascot, Savin’ Sammy, will be in the office on Friday, September 24 from 3-4:30 p.m. to meet families in the Medford community.  All week long Members will be able visit the office for a special treat and the chance to enter a drawing for large raffle baskets. Winners will be selected at the end of the week.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.


Melissa Janssen, CCUFC
Program Director of Community Relations
Royal Credit Union
715-450-0782 (mobile)
715-855-5428 (office)

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