Samantha Paxson, CO-OP Financial Services chats opportunity in adversity

BOULDER CITY, NV (September 25, 2020) — The Underground Chat – Ideas into Action series continues with Samantha Paxson, Chief Experience Officer at CO-OP Financial Services and Keynote for the Underground Collision of the Minds alongside Susan Mitchell, CEO of Mitchell, Stankovic & Associates and Founder of the Underground discussing the positives to be found in adversity through opportunity to better engage as the credit union industry.

Join us as we bring together thought leadership with a true, authentic and unfiltered Underground voice and provide steps the industry can take today to #STANDUP for credit unions tomorrow. Three Ideas into Action:

  • Make Purpose Your Core: Make purpose a core to your strategic decisions and you will see an increase in market share and the bottom line.
  • End-to-End Member Journey: Understand a member’s path throughout the credit union and not just within a product or silo.
  • Match Internal to External: When transforming your services for your member’s needs, you must ensure your operations transform as well.

About The Underground Community

The Underground Community, founded by Susan Mitchell of Mitchell, Stankovic & Associates, is an authentic voice of the credit union movement facilitated by industry thought leaders. We drive change, encourage diverse opinions, and force off-record discussions to become on-record initiatives. The hundreds of Underground Colliders believe through incremental, grassroots change, credit unions can put ideas into action and revolutionize core cooperative principles: people helping a diverse world of people come together for a better life, individually and communally. Check Out More Underground Resources

About Mitchell, Stankovic & Associates

Mitchell, Stankovic & Associates is a is a strategic consulting firm specializing in the credit union industry to increase consumer impact, market relevance and modernize business practices from board governance to CEO and leadership transitions. We are trusted advisers and industry thought leaders who believe that making a difference is our highest priority demonstrated by our long-term relationships and stellar reputation.


Zach Christensen
602.390.7655 |

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