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Samantha Paxson, CO-OP Financial Services chats opportunity in adversity

The Underground Chat - Ideas into Action series continues with Samantha Paxson, Chief Experience Officer at CO-OP Financial Services and Keynote for the Underground Collision of the Minds alongside Susan Mitchell, CEO of Mitchell, Stankovic & Associates and Founder of the Underground discussing the positives to be found in adversity through opportunity to better engage as the credit union industry.

Join us as we bring together thought leadership with a true, authentic and unfiltered Underground voice and provide steps the industry can take today to #STANDUP for credit unions tomorrow. Three Ideas into Action:

  • Make Purpose Your Core: Make purpose a core to your strategic decisions and you will see an increase in market share and the bottom line.
  • End-to-End Member Journey: Understand a member's path throughout the credit union and not just within a product or silo.
  • Match Internal to External: When transforming your services for your member's needs, you must ensure your operations transform as well.

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