Press
Scott Credit Union wins National Marketing Award
(April 9, 2014) — Scott Credit Union received a national honor recently garnering two Credit Union National Association (CUNA) Diamond Awards for marketing. The awards were presented at the annual CUNA Marketing & Business Development Conference.
The Diamond Award represents the pinnacle of credit union marketing in more than 30 categories ranging from direct mail and web site marketing to public relations and political action. Judges evaluated over 1,100 entries based on strategy, design and production, creative concept, copy and communication, and results.
Scott Credit Union won a Diamond Award for its Platinum Preferred Credit Card television commercial and its Free Mortgage for a Year Facebook campaign, according to SCU Chief Marketing Officer Adam Koishor.
“We are really honored to have won two awards this year,” Koishor said. “Credit union marketers from throughout the country submit entries for the awards. We have a great team of people and these awards really show the high quality of the marketing SCU is doing. The competition is strong among the best of the best credit union marketers in the country.”
Scott Credit Union’s Platinum Preferred Credit Card commercial, which was broadcast on local network and cable television stations, featured people enjoying life experiences with the help of their SCU credit card.
“The commercial turned out great,” Koishor said. “We were really excited to win the award for it. We are extremely proud of the high quality of our brand and it is evident in the quality of this television commercial.”
Scott Credit Union’s second Diamond Award was for its Facebook campaign last spring that awarded one winner with having their mortgage paid for a year.
“We ran the campaign to really highlight the fact that we offer mortgages,” Koishor said. “We have a team of home loan originators that are ready to help area resident purchase a home. Our people can help you with everything from application to closing of the loan. Our goal is to make the process simple.”
“The promotion really created a lot of excitement,” Koishor added. “We partnered with KSDK on the promotion and we had people visiting Facebook every day to get entered to win. It was also designed to give people additional entries when they shared the promotion with their friends on Facebook. It was a great way to leverage the power of social media to increase visibility of Scott Credit Union and of our mortgage area.”
The credit union has increased its marketing efforts over the past few years to educate consumers on the value of doing their financial business with a not-for-profit credit union.
“We want people in the area to know more about the value of doing business with a credit union,” Koishor added. “Our community involvement, advertising and social media presence help us spread that message. It’s extremely important now at a time when people are looking for an alternative that offers them a better value.”
Scott Credit Union is a not-for-profit financial cooperative that is member owned. The credit union recently gave about $1.3 million back to members through a bonus dividend and loan interest rebate.
Scott Credit Union is open to anyone who lives or works in a 17 county area, including Madison, St. Clair, Monroe, Randolph, Perry, Franklin, Jefferson, Washington, Clinton, Marion, Bond, Macoupin, Montgomery, Fayette, Effingham, Williamson, and Jackson counties. Anyone who lives or works in St. Louis County, Missouri also can open accounts at SCU. Additionally, anyone active or retired military also can have accounts with Scott Credit Union.
Scott Credit Union currently has 15 area locations: Scott Air Force Base, East Belleville, Fairview Heights, Collinsville, O’Fallon, Edwardsville, Waterloo, Highland, Caseyville, West Belleville, Millstadt, Mascoutah, Troy, Wood River and its Home Office in Edwardsville.
For details on opening accounts at Scott Credit Union, visit www.scu.org, call 1-800-888-4728, or stop by any of the credit union’s branches.