Signal Intent selected to demo at FinovateFall 2021 for second time after winning “Best of Show” at spring event

NEW YORK, . (September 9, 2021)Signal Intent, a leader in financial calculators for the digital age and winner of the FinovateSpring 2021 “Best of Show,” has been selected for a second consecutive time to present at FinovateFall 2021, which takes place September 13-15 in New York.

Currently, 90 percent of banking websites have financial calculators. In fact, research shows that having at least one calculator for key products helps increase traffic and improves a financial institution’s funnel. However, most calculators have failed to keep up with the times.

Additionally, many brands are investing significant amounts of money into content development to grow their SEO programs – and they should. But while content educates at a high-level, calculators provide a level of personalization that content can’t achieve.

According to Matthew Covi, CEO and co-founder of Signal Intent, “Calculators have significant search-demand across most banking products and services, and calculator visits have shown to deliver 7x the purchase intent of average site visits. With more than two million people in the U.S. searching for financial calculators every single day, there is a huge opportunity.”

Signal Intent empowers financial institutions and lenders through calculators that drive leads and unlock personalized customer experiences. Its calculators leverage SEO-friendly JavaScript so search engines can index and understand the content. This allows financial institutions to compete for the two million daily searches rather than miss out on opportunities.

Covi continued, “Integrating effective calculators into websites can be an efficient way to maximize the traffic coming to sites and keep people engaged. We look forward to showcasing this next week at FinovateFall.”

About Signal Intent

New York-based Signal Intent is transforming the way financial institutions guide customers through their buying journey. Known for its next-generation calculators, Signal Intent delivers modern, digital tools that help banks, credit unions, mortgage lenders and insurance companies compete in today’s landscape. Winner of the Finovate Spring 2021 Best of Show, Signal Intent’s solutions are designed for the digital age – built to win more customers, capture better customer data and help move leads faster in the era of digital transformation. That’s why the company is trusted by financial institutions nationwide, including four Fortune 1000 companies and two Top 20 Mortgage Lenders. For more information, visit

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