SIU launches upgraded and redesigned credit union website

COTTONWOOD HEIGHTS, UT (December 5, 2018) — SIU Credit Union is excited to announce the recent launch of their completely new credit union website design, proudly built by award-winning agency BloomCU.

Serving the rural areas of southern Illinois, SIU is devoted to providing exceptional service for their members, while continuing to be an integral part of their community by partnering with local charities and fundraising efforts. SIU proved their commitment by embarking on a thorough redesign of their website, which now allows members to access in-branch features from the comfort of any device. While developing the aesthetically pleasing design, BloomCU also completely restructured navigation and search features to ensure simplicity and ease of use.

The user interface of the home page reaffirms SIU’s purpose and dedication by asking, “How can we help you?”  From there, members go through an interactive, conversational series of choices to guide them on their specific financial journey. Another member-focused feature is BloomCU’s personalization technology, Persona, which gives visitors an individualized version of the credit union website design depending on their past behaviors and implied preferences.

“Working with SIU was great because they were super enthusiastic about designing something that would be surprisingly fresh compared to what you’d expect in southern Illinois,” said Ryan Harmon, Creative Director at BloomCU. “The photography throughout the site captures the style of southern Illinois, but with an updated tone.”

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About SIU Credit Union

SIU is an Illinois-based credit union that aims to build a life-long rapport with their members. They focus on creating long-term partnerships by offering competitive rates and unbeatable service to those they serve, including a personal touch. Anyone can offer a loan, but SIU remembers its members history, preferences, and goals. They are also frequently involved in local charitable efforts and causes, including providing financial education to over 2200 local students at 24 schools through their Banzai program. They currently cover thousands of individuals and families in 24 different counties in southern Illinois.


Derik Krauss
(844) 334-3837 |

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