Sue Woodard joins Total Expert as Chief Customer Officer

Former CEO of Vantage Production joins fintech innovator

EDEN PRAIRIE, MN (January 11, 2018)Total Expert, a leading marketing, co-marketing and CRM platform for the mortgage and financial services industries, announced today that Sue Woodardhas joined the company as itsfirstChief Customer Officer.

Seven of the top 15 mortgage companies in the U.S. (ranked by production volume) use Total Expert, including U.S. Bank, Movement Mortgage, loanDepot and Skyline Home Loans.

Woodard comes to Total Expert from Vantage Production, where she was president and CEO. She has more than 25 years’ experience in the mortgage industry, including originations, management and mortgage technology.  Sue is renowned in the industry as a speaker, subject matter expert and thought leader.  She has won numerous mortgage industry awards and honors, including the Mortgage Professional America HOT 100 list for 2017, the 2016 Housing Wire Vanguard Award, and the 2016 National Mortgage Professional Most Innovative Award.

“From my very first interaction with Total Expert, it was clear they were making waves in the mortgage technology space by doing something different – something better – and making a meaningful, positive impact in the industry,” Woodard said. “Helping lenders and their mortgage loan officers better serve their clients and achieve greater productivity and success has always been my passion. The ability to power that with innovative technology is the heart of Total Expert.  Customer success will be my number one focus and priority in my new role as Chief Customer Officer, so this is my dream job.”

“We are incredibly fortunate to have Sue Woodard join us in this new position,” said Joe Welu, the founder and CEO of Total Expert. “Sue is very highly regarded in the industry. Her integrity, work ethic and thought leadership has helped her build many amazing, long-term relationships that make her a key component to our continued growth – not only in the mortgage space, but into the financial services arena and beyond.”

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About Total Expert Inc

Total Expert is a fintech software company that built the first experience platform purpose-built for the modern financial institution. The platform enables sales and marketing teams to leverage data to seamlessly deliver products and services relevant to each customer based on their financial goals. Total Expert focuses on the unique compliance needs of financial services organizations that must integrate industry-specific data and applications to deliver a cohesive experience across the customer lifecycle. For more information visit


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