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TDECU and University of Houston Athletics set new standard for NIL agreements and financial empowerment for student athletes
SUGAR LAND, TX (March 20, 2024) — TDECU, Houston’s largest credit union, and Linking Coogs, the University of Houston’s exclusive Name, Image, and Likeness (NIL) collective, are charting a new path for financial services companies engaging in the NIL space. For the first time in this new era, TDECU is providing its infrastructure to better support student athletes and support them with essential business acumen for a solid financial foundation.
The new multi-year partnership will allow all of UH’s 600+ student athletes across 17 sports teams the opportunity to opt-in to a fee-free payment infrastructure, powered by TDECU. In addition to celebrating their athletic achievements, TDECU will also offer guidance on establishing credit, budgeting effectively, and understanding tax obligations, to ensure they are well-prepared for the financial responsibilities that come with these newfound opportunities.
“TDECU is not just a financial institution. We are financial partners and problem solvers for our members,” said TDECU President and CEO Isaac Johnson. “Our partnership with the University of Houston has always been about more than stadium naming rights. It’s also about helping student athletes, and the entire community, through financial education, career development, and fighting food insecurity.”
“This partnership underscores the not-for-profit credit union’s unwavering dedication to empowering individuals to make informed financial decisions, laying the groundwork for a brighter future beyond the field or court. Our goal is to prepare the student athletes for success during their college years, and beyond,” said TDECU Chief Digital and Marketing Officer Sheiludis Moyett. “This innovative plan is designed to create a nurturing community where individuals can thrive.”
Linking Coogs was created in October 2022 and transcends the traditional marketplace model by offering holistic solutions that address the complex challenges and opportunities within the NIL ecosystem.
“We are thrilled to announce our multi-year NIL partnership with TDECU after two years of collaboration. This groundbreaking alliance promises to redefine NIL engagements in the financial services category. With TDECU’s campus presence, including football stadium naming rights, the impact will be significant for Houston’s student athletes and community,” shared Landon Goesling, Linking Coogs Vice President of Sales and Development.
With NIL deals for college student athletes ranging from modest amounts to substantial sums, it’s imperative they learn how to navigate this new terrain with confidence and savvy.