Texas Trust Receives Three Lone Star Awards from Texas Credit Union League
Credit union recognized for social media, retail merchandising, and its Bank Transfer Day campaign
MANSFIELD, Texas – October 17, 2012 – Texas Trust Credit Union walked away with three Lone Star awards presented by the Texas Credit Union League (TCUL) at its 2012 Marketing and Business Development Conference.
Texas Trust received top honors in both the Social Media and Retail Merchandising/Branding categories and for its Bank Transfer Day campaign. For the 17th anniversary of the Lone Star Awards program, credit unions’ marketing initiatives and programs were judged on their creativity, visual appeal, success in the marketplace, and the informational and educational value imparted for the intended audience.
The Texas Trust social media campaign was recognized for its use of Facebook to engage and interact with the community. Texas Trust relied heavily on Facebook to allow people to vote for their favorite designs for seven new Spirit Debit cards, created by students within the Mansfield Independent School District. More than 28,000 votes were cast on Facebook during a six-day period and Texas Trust’s Facebook “Likes” increased by 7.35 percent.
TCUL recognized Texas Trust’s “F.E.E. Syndrome” promotion as the best Bank Transfer Day campaign, a special category this year. F.E.E. Syndrome was the way Texas Trust described consumer weariness in the face of the ever-growing number of fees imposed by financial institutions. Texas Trust ran a series of television and radio advertisements, offering $155 to anyone opening a Free & Flexible checking account. During the initial 30 days of the promotion, new membership was up nearly 85 percent over the same time period in 2010. Overall in 2011, Texas Trust logged 1,248 new members, compared with 714 in 2010.
Texas Trust was also honored with a Lone Star Award for the design and retail merchandising of its newest branch. The credit union used the opening of its ninth branch to refresh its retail environment with a contemporary look and feel. This involved use of an array of digital elements while maintaining the casual and welcoming atmosphere its members expect. The positive reception of the new branch design made it a model for future branches and the redesign of current locations.
“The creativity and effectiveness of our marketing is a key driver of our growth,” said Jim Minge, president and CEO of Texas Trust Credit Union. “Our marketing team works tirelessly to create compelling campaigns, which not only increase members and the usage of services, but gain industry recognition, as these awards demonstrate.”
About Texas Trust Credit Union
Texas Trust is one of the largest credit unions in North Texas and the 21st largest in Texas. It has been operating for more than 75 years. As a full-service financial institution, Texas Trust offers checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs, and investment and insurance services. Its business services include SBA and conventional loans, electronic payment cards, checking and money market accounts, merchant card processing, online banking, insurance, and the Employee Solutions Network. With 58,000 members and assets of more than $721 million, Texas Trust operates in Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties. Texas Trust has eight branches located in Mansfield, Grand Prairie, Arlington, Cedar Hill, and Athens. For more information, visit www.TexasTrustCU.org. Texas Trust is a federally insured financial institution. Deposits up to $250,000 are insured by the full faith of the federal government through the National Credit Union Administration (NCUA).