The SHAZAM Network brand evolves to better reflect diversified products
DES MOINES, IA (November 21, 2014) — As part of a multi-stage brand integration strategy, the SHAZAM Network today announced the retirement of the Cardinal Software logo. While the Cardinal Software name will change to SHAZAM Core Services, no changes to the Cardinal products, which include Cardinal Core and Cardinal Connect, or to the staff who support them are planned.
In addition, SHAZAM’s marketing department has unveiled a new company tagline — Delivering Unlimited Possibilities.
“This brand integration more effectively positions the SHAZAM Network for growth,” said Paul Waltz, SHAZAM president and COO. “Although many understand SHAZAM is more than a debit network, we have an opportunity to better communicate the choice, flexibility and diversified value we provide to our members and participants.”
Debit processing was the primary business for SHAZAM when it was founded nearly 40 years ago. Over time, the network has evolved to offer several different products and services, including ACH, ATM, core processing, marketing, merchant services, fraud management and mobile technology with products like SHAZAM BOLT$. The 2010 acquisition of Cardinal Software was a strategic decision to support the company’s expanding value proposition.
SHAZAM’s core services continue to expand and gain new acquisitions. New core and platform services have been developed and based on feedback from clients, Loans and New Accounts product enhancements will soon allow increased integration with Compass XD. “SHAZAM Core Services allows you the freedom to work with the technology of your choice,” said Jace Day, president of core services. “Our core is a highly customizable and changeable processing service offering in-house or in a data center environment with unmatched service and support,”
“SHAZAM’s new tagline, Delivering Unlimited Possibilities, speaks to our belief that as one of the last member-owned and -controlled networks, it’s our responsibility to continue offering choice and flexibility,” said Mike Hollinger, SHAZAM CEO. “Creating choice and flexibility in products and services for all community banks and credit unions is what differentiates us from our competition and allows our customers to better compete in the marketplace.”
The SHAZAM Network was founded in 1976 and is one of the last remaining member-owned and -controlled electronic funds transfer (EFT) networks and processors in the industry. SHAZAM provides innovative services to community financial institutions throughout the United States. SHAZAM is a single-source provider of services including: debit card, core, fraud, ATM, merchant, marketing, platform, risk and more. Visit shazam.net and follow @SHAZAMNetwork.