Third Degree Launches Business360° Process for Credit Unions

Program offers in-depth assessment and strategic recommendations for organizational growth

OKLAHOMA CITY, OK (August 15, 2013) — With more than a decade of credit union branding and marketing experience, Third Degree recently launched the Business360° Process™ for credit union CEOs and executive management. The in-depth program analyzes four areas of credit union business: competitive advantage, delivery channels, organizational data and human capital.

“As credit unions begin their strategic planning for 2014, now is a great time to go through this in-depth process to determine the best course of action for growth,” said Anne Legg, MBA, SVP Strategy and Innovation for Third Degree. “At the end of the program, the leadership team will benefit from a big picture view of key opportunities, actionable recommendations, defined metrics and a strategic course for moving forward for up to the next three years.”

Key milestone opportunities  for employing the Business360° Process include credit unions planning for the new year, recent or upcoming mergers, new CEOs or leadership teams, those experiencing internal culture challenges and credit unions not achieving desired growth metrics.

“To survive and flourish, credit unions will have to be lean, focused and willing to embrace change in four key areas: competitive advantage, delivery channels, organizational data and human capital,” said Roy Page, CEO of Third Degree.  “Third Degree’s Business360 ̊ Process provides credit unions an unbiased analysis of how to maximize strengths and leverage opportunities in each of these areas.”

In addition to the Business360°, Third Degree delivers strategic marketing research, planning and implementation of public relations, media planning and buying, social media programs, web development, and creative services for print, broadcast, and digital applications. The agency’s client list is comprised from a variety of industries including credit unions, higher education, healthcare, telecommunications, hospitality, social cause initiatives and other industries.

Third Degree is headquartered in Oklahoma City, OK with offices in Durham, NC and San Diego, CA.  For more information about the agency, please call 1-888-871-3729 or visit

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