TMG and TMG Financial Services receive prestigious marketing honors
DES MOINES, IA (May 19, 2015) — Payments processor TMG (The Members Group) and its sister company, top-70 credit card agent issuer TMG Financial Services (TMGFS), each received recognition from the Iowa Chapter of the American Marketing Association (AMA Iowa). Both companies earned multiple NOVA Awards for excellence in results-driven marketing campaigns.
The competition is unique because judges apply triple weight to campaign results. TMG and TMGFS celebrated their wins before a record-setting crowd of area marketers and the CEO of the international American Marketing Association, Russ Klein.
This is the sixth consecutive year TMG has received NOVA honors. This year, the payments processor took “Best in Category” in two categories – Public Relations and Special Events.
The first recognized TMG’s PR efforts around a series of merchant data breaches, which pose a threat to TMG’s financial institution clients in terms of both bottom lines and consumer relationships. Thanks in part to a fast, systematic and thorough PR strategy, TMG saved its clients more than $28 million in potential fraud losses in 2014.
The second Best in Category honor recognized the company’s “Make a Difference” booth at the 2014 CUNA Governmental Affairs Conference (GAC). TMG’s cause-related marketing strategy for the booth’s theme led to a $10,000 donation to the National Credit Union Foundation, exposure of TMG and its sister companies to 2,588 GAC attendees, several million-dollar business leads and media exposure valued at more than $12,000.
In addition, TMG received a second-place honor in the Public Relations category in recognition of its ongoing media relations effort. As part of TMG’s mission to create successful partnerships, the payments company worked with public relations firm Kelly Moore Consulting, Inc., to execute the award-winning media relations strategy.
For a third consecutive year, TMGFS won NOVA honors for its consumer-based marketing programs. The agent issuer earned second place in the Copywriting category for its Elite Privileges Balance Transfer Creative, which smashed company records for credit card balance growth through a direct mail campaign. The mailing achieved 148-percent growth in consumer response rates and 64-percent growth in year-over-year balances transferred.
In the Marketing Communications category, TMGFS received a third-place win for its GAME ON Employee Incentive Program, which increased engagement in the company’s annual program by 10 percent. In addition, the program grew new accounts generated from the program by 8 percent and balances by 1,150 percent, all while keeping acquisition costs lower than any of the issuer’s standard direct mail campaigns.
TMG (The Members Group) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.
About TMG Financial Services
TMG Financial Services (TMGFS) is known for providing collaborative, innovative and consumer-oriented solutions in the payments industry. With comprehensive credit card programs, products and services, TMGFS ensures financial institutions and member-based associations have the tools to thrive in the competitive financial services marketplace. TMGFS was named one of America’s fastest-growing companies by Inc. Magazine and currently has more than 100,000 credit cards and $170 million in assets under management. For more information, visit www.tmgfinancialservices.com.