Press
TMG & Coopera team up for webinar exploring the multifaceted Hispanic market
DES MOINES, IA (October 16, 2013) — The Members Group (TMG) is presenting a complimentary webinar for financial institutions (FIs) – “Creating Wow Experiences: A Focus on the Emerging Hispanic Market.” The one-hour webinar is scheduled for Wednesday, October 23.
Hosted by Miriam De Dios, CEO for TMG’s sister company Coopera, the event promises to provide insight on how FIs can better target their Hispanic growth strategies by focusing on specific market segments.
During the webinar, De Dios will discuss the potential value of investment in service to Gen Y and second generation Hispanics, small Hispanic-owned businesses and Hispanic consumers without traditional banking relationships. She will share the values, beliefs and cultural nuances of each segment, with an eye on how those qualities translate into specific financial needs. Products and services well-suited to these markets will also be an important part of the webinar.
“Like any member or customer, Hispanic consumers want to be ‘wowed,’” said De Dios. “To deliver truly exceptional experiences, credit unions and community banks must have laser focus on personalized attention and service. By first understanding the multiple facets of the Hispanic marketplace, financial institution leaders can begin their outreach efforts on a strategic foot.”
Creating Wow Experiences: A Focus on the Emerging Hispanic Market
Wednesday, October 23, 2013
1:00 to 2:00 p.m. CT
Online registration for the webinar is now open at http://tinyurl.com/hispanicwebinar.
As a precursor to the webinar, De Dios was a guest on a recent TMG Podcast episode. To listen, credit union and community bank staff are encouraged to access the free podcast recording at http://themembersgroup.com/the_tmg_difference/podcasts.
A white paper, “The Multifaceted Hispanic Market,” is also available from Coopera’s website. A free download is possible at http://tinyurl.com/mfhispmarket.
About TMG
The Members Group (TMG) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.
About Coopera
Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera’s dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union. Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive growth partner of the Credit Union National Association. For more information, visit www.CooperaConsulting.com.