TMG Financial Services adds data-focused marketing analyst position

DES MOINES, IA (August 26, 2014) — Top 100 credit card agent issuer TMG Financial Services (TMGFS) today announced the addition of Jeff Oleson to the company. Oleson will serve as marketing analyst for TMGFS, a new position designed to aid the agent issuer’s marketing strategy and data driven marketing capabilities.

Oleson, who has a strong background in data analytics and segmentation strategies, will be responsible for developing TMGFS’ business intelligence and data visualization tools. On behalf of the agent issuer’s clients, he will assist in developing test-and-learn strategies designed to advance their individual credit card program goals.

“I have been excited to discover that TMGFS has done an exemplary job of using data to inform their marketing campaigns,” said Oleson. “It will be my job simply to enhance this capability. Data-driven strategies are crucial to determining how our current cardmembers can realize the greatest value from our credit card products and how to target our best potential cardmembers.”

TMGFS issues a range of MasterCard credit card products under the ATIRAcredit brand, including consumer rewards and non-rewards cards and a business card. In development are a corporate credit card and a secured card product for first-time credit seekers.

Oleson comes to TMGFS from Mercer Consumer, a leading insurance broker and risk adviser. As an associate for Mercer Consumer, Oleson managed all aspects of the broker’s primary and secondary research, direct response segmentation strategies and database systems utilized in marketing. He is a graduate of Iowa State University where he earned a bachelor’s degree in computer engineering.

Hot on Oleson’s to-do list is determining the best solution for marketing data storage through a database system, which he plans to have implemented by early 2015. “With the right systems, we will have access to behavior and lifecycle information that will allow us to be even more proactive in our marketing. Cardmembers will benefit because our offers will become increasingly relevant to their particular likes and needs. Partners will benefit because, in providing better features before they even ask for them, their branded ATIRAcredit cards will get to the top of the wallet even more quickly than before.”

About TMG Financial Services
TMG Financial Services (TMGFS) is known for providing collaborative, innovative and consumer-oriented solutions in the payments industry. With comprehensive credit card programs, products and services, TMGFS ensures financial institutions and member-based associations have the tools to thrive in the competitive financial services marketplace. TMGFS was named one of America’s fastest-growing companies by Inc. Magazine in 2012 and currently has more than 76,000 cardmembers and $150 million in assets under management. For more information, visit

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