Press
TopLine Federal Credit Union receives Diamond Awards for Outstanding Marketing and Business Development Achievements
MAPLE GROVE, MN (May 05, 2015) — TopLine Federal Credit Union was recently honored with two Diamond Awards, which recognizes outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in 29 categories ranging from advertising and community events to financial education and more. This year there were more 1,000 entries and a mere 300 walked away with a trophy.
TopLine won the direct mail category for its entry, entitled “Live app-ily ever after.” TopLine launched a new mobile app with mobile deposit in early 2014, making it easier for members to manage their accounts anytime — from anywhere. Members can access their TopLine bank account from their smart phones or any mobile device — to check balances, view transactions, pay bills, make transfers, find fee-free ATMs and even deposit checks remotely with the snap of a photo.
TopLine also took home a trophy in the radio category for its entry, entitled “What if I owned a Bank.” The radio campaign was designed to promote the benefits of belonging to a Credit Union and to increase the awareness of the credit union in the local communities it serves.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
“We are pleased to be honored by CUNA Marketing & Business Development Council for our marketing outreach efforts, which educated members on the benefits of belonging to a credit union, along with increasing the convenience for members to do their banking with us,” said Tom Smith, President and CEO, TopLine Federal Credit Union. “Most importantly, TopLine is dedicated to helping our members financially succeed. And it’s a bonus to be recognized for our marketing creativity in delivering those messages.”
Award winners were recognized at the council’s 22nd annual conference held March 25-28 in Las Vegas, Nev. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,400 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota’s 13th largest, with assets of more than $360 million. Established in 1935, the not-for- profit cooperative offers a complete line of financial services, as well as auto and home insurance, from its five branch locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone, mobile app and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.