Total Expert announces free webinar on how to grow your member base by leaning into your data

GREENVILLE, SC (April 18, 2022)Total Expert is thrilled to announce an upcoming free webinar on how credit unions can turn memberships into lifelong relationships by using data. The virtual event titled “Put Your Data to Work: Attain, Retain, and Build Member Relationships” is scheduled for Wednesday, May 4, 2022, at 1pm EDT and is hosted by CUInsight.

Join Total Expert’s Chief Product Officer, Matt Tippets and Chief Marketing Officer, Rebecca Martin to learn key strategies on how to retain and grow your member base by leaning into your data. With over 30 years experience combined, these data experts will guide participants toward building a strong member relationship strategy and uncover ways to exceed member expectations. Credit union leaders will walk away with practical tips for creating experiences that drive members for life.

“Credit unions that use technology to compete on member experience will win the race in member acquisition, retention, and relationship-building,” says Matt Tippets. “Leveraging a purpose-built CRM for credit unions and financial institutions means tapping into industry-specific, data-driven insights that help lenders, sales teams, and marketers meet members’ immediate and most pressing needs in the moment it matters most.”

This free event will be presented on May 4, 2022 at 1pm EDT via Zoom. Those interested in attending this virtual webinar should register here. Log-in information will be provided upon registration.

About is the place for all things credit union and host of The CUInsight Experience podcast. We are the leading digital source connecting the credit union community to news, community, opinion, press career opportunities, events, trusted partners, and each other. We are not competitors with other news sources or organizations; we are partners and a launching pad for them. We are the place where the credit union community can find the best information available from all sources. CUInsight’s commitment is to the credit union movement and the people who make it amazing.


Lauren Culp
Publisher & CEO

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