TruStage® and CU Solutions Group partner to celebrate family summer vacations
Both organizations will collaborate through member photo contest and new media channels to promote the credit union movement
MADISON, WI (August 1, 2017) — Over the next month, millions of families will hit the road to enjoy a fun family getaway before school starts. To celebrate these family memories, TruStage and CU Solutions Group’s Love My Credit Union Rewards program are teaming up to make family vacations a little more fun this year. The organizations invite people to share photos from their summer vacation trips through Facebook, Twitter or Instagram — including #CUVacay in their posts — for a chance to win.
Every day until Aug. 21, more than 100 families, as many as five times per day, will be picked at random from pictures posted on the social media sites to win a $100 TruStage Visa® gift card. As part of a new media partnership between TruStage and CU Solutions Group, this photo contest will be featured as part of a national ad campaign running on GSTV at gas stations and travel centers in select markets across America. These ads highlight an exclusive credit union member auto and home insurance discount available through TruStage.
“CU Solutions Group is proud to partner with TruStage to build credit union awareness through targeted consumer response ads on GSTV at gas stations in select cities,” said Dave Adams, president and chief executive officer, CU Solutions Group. “As we build and support the credit union movement, both of our organizations continuously look for new ways to reach consumers and promote the value of credit unions to help grow our collective membership for the future.”
More than 2,400 credit unions nationwide are affiliated with the Love My Credit Union Rewards program, which is designed to help members save money on products and services they use every day.
“We are excited to find new ways to reach and connect with consumers wherever they are and promote the value of credit unions,” said Susan Sachatello, senior vice president, TruStage. “Credit unions are critical partners for hardworking families, and this innovative media channel is another way we can reach more consumers, including those who are not yet members and spread the credit union message more broadly.”
TruStage, CUNA Mutual Group’s consumer brand partners with more than 4,000 credit unions to help hardworking families build financial security. Through TruStage’s advanced direct mail, broad reach television and leading edge digital media, the company helps millions of families obtain protection with auto, home, life, accidental death and dismemberment and health insurance. In addition, credit unions earn valuable non-interest income through all media a member acts upon.
“Vacations are cherished memories for families, and through our relationship with CU Solutions Group, we want to celebrate these moments,” said Sachatello. “We’re focused on helping more families obtain the financial protection and security they need, and this is another example of how we find new ways to support our industry through strong partnerships and celebrating members.”
About TruStage
TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit www.trustage.com.
About CU Solutions Group
CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of technology, marketing and performance. The company is majority-owned by the Michigan Credit Union League and has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, MI, the organization serves more than 3,400 clients nationwide and has strategic partnerships with Sprint, Intuit TurboTax®, Gas Station TV, CUNA Mutual Group, CU Vendor Management, Spireon, and RapidAdvance®. CU Solutions Group is the home of the well-known credit union industry program Love My Credit Union Rewards. For more information, visit www.CUSolutionsGroup.com.
About TruStage:
Protecting more than 18 million members, TruStage insurance products and programs include, auto, home, life, accidental death and dismemberment and health insurance. Just like credit unions are a great choice for members, TruStage helps families across the U.S. build financial security. For more information, contact TruStage at 888.888.0375 or visit www.trustage.com. Not a credit union member? Find the one that’s best for you at www.asmarterchoice.org.
