TruStage’s March 2024 Credit Union Trends Report

MADISON, WI (April 8, 2024) — The Credit Union Trends Report is a monthly “pulse check” on the state of the credit union marketplace, often placed in a historical context. The report includes data from two months prior and is published and distributed by Steven Rick from TruStage™.

March 2024

  • Home prices rose more than 6% over the last year, above the 4.1% long run average.
  • The credit union industry’s net income to average asset ratio, return on assets, fell to 0.68% in 2023, down from 0.88% in 2022.
  • Total credit union memberships reached 142.1 million in January 2024.
  • Credit union savings balances fell 0.3% in January due to members paying down credit card balances.

View Trends Report

View Trends Report Executive Summary

About TruStage

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit


Allison Fanney

Barclay Pollak

More News