TruStage’s October 2023 Credit Union Trends Report

MADISON, WI (November 9, 2023) — The Credit Union Trends Report is a monthly “pulse check” on the state of the credit union marketplace, often placed in a historical context. The report includes data from two months prior and is published and distributed by Steven Rick from TruStage™.

October 2023

  • Credit union new-auto loan balances rose only 0.2% in August, below the 2.3% pace set in August 2022.
  • Home prices rose 0.6% in July, according to the S&P Core Logic Home Price Index and rose 1% year-over-year despite the worst housing affordability in almost 40 years.
  • During the first eight months of the year, credit union deposits rose only $12.4 billion, down from the $60 billion increase reported during the first eight months of 2022.

View Trends Report

View Trends Report Executive Summary


About TruStage

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit


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