Two credit unions form new partnerships with CU Realty Services to provide solutions to their home-buying members

Credit Union West and Vantage Credit Union use HomeAdvantage to attract, identify and engage more potential home buyers

SCOTTSDALE, AZ (December 13, 2018) — More and more CUs are are seizing the opportunity to boost their purchase mortgage business by implementing HomeAdvantage®, a turnkey real estate marketing platform from CU Realty Services—the largest real estate CUSO in the U.S. These two CUs, Credit Union West (Glendale, Arizona) and Vantage Credit Union (Bridgeton, Missouri), sought a solution that would enable them to make homeownership more affordable while keeping the credit unions’ mortgage programs front-of-mind.

The HomeAdvantage program delivers a lead generation and nurturing system that helps CUs attract and engage more home-buying members and close more loans. The program offers members the online tools and support they need to both buy and sell their homes, including property listings, recent sales, property valuations and a network of reputable real estate agents. When members interact with those tools and the HomeAdvantage website, they become leads for the credit union. CUs that use HomeAdvantage often report increases in purchase mortgage volumes by 40% and pull-through rates by 80 percent or higher.

Members who buy or sell a home using a certified agent in the program qualify to earn HomeAdvantage Cash Rewards at closing. This cash-back benefit is equal to 20 percent of the agent’s commission. Reducing or eliminating out-of-pocket expenses could allow members to move into their dream home sooner.

“Credit unions that use HomeAdvantage see a variety of member and business benefits,” said Mike Corn, president and CEO of CU Realty Services. “For members, HomeAdvantage makes the home-buying process easy and our Cash Rewards make homeownership more affordable. For credit unions, HomeAdvantage provides a technology platform from which they can reach and engage more potential home buyers, as well as stay front-of-mind so that they can close more purchase loans. It’s truly a win-win relationship!”

About HomeAdvantage

HomeAdvantage provides real estate services that help lenders build their purchase mortgage business while saving borrowers money in the form of HomeAdvantage Cash Rewards when they close on a home. The company’s end-to-end real estate program is currently used by more than 100 credit unions and lending partners across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 1,300 real estate agents in the 48-state network and save money when they close on a home. Visit to learn more.

About Credit Union West

The Credit Union West tradition had the honor of beginning in 1951 as Luke Federal Credit Union. Originally located on Luke Air Force Base, our mission was to enhance the lives of military members and their families through being a trusted provider of financial services. Today, we embrace the same commitment to the military and now have expanded to include all who live, work or worship in Maricopa and Yavapai counties. We are proud to serve and as a not-for-profit credit union, our members are our highest priority – not profits. In fact, any money that remains after expenses are paid, is given back to our members and community. We strive to provide financial products and services that will help each person in our community grow their financial stability and success.

About Vantage Credit Union

Vantage Credit Union was founded by members of the St. Louis Suburban Teacher’s Association in 1957 as the Suburban Teachers Credit Union. Over the years our credit union has experienced growth, expanded to serve people outside the teaching profession and outside the metropolitan region, and merged with several smaller credit unions. In 2002, the name changed to Vantage Credit Union to reflect our more diverse membership. While our roots still run deep within the educational community, we now serve nearly 90,000 members with more diverse backgrounds and occupations with a full menu of financial services.


Rachel Brown


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