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TwoScore creates free “CU Through It” COVID-19 member relief campaign for credit unions

COLUMBUS, OH (April 27, 2020) — TwoScore, a boutique strategic marketing firm for credit unions, has developed a robust credit union marketing campaign to communicate COVID-19 relief efforts and support to members. The “CU Through It” campaign can be downloaded free of charge and includes print and drive-thru pieces, social media content, email blasts, a short video, a marketing messaging and strategy guide for navigating COVID-19, and more.

“As the pandemic began to unfold, we watched as our clients – who were already managing the demands of running a credit union and keeping it profitable – had to also completely shift the operations of their business and collectively deal with the trauma of this crisis,” says TwoScore President Amanda Thomas. “Our team stepped up to help in whatever way we could, exchanging much of our second quarter marketing for member relief communications. Because of the collaborative, cooperative nature of our industry, we felt called to share our resources with other credit unions so their leadership could focus on how to best keep employees and members safe.”

The “CU Through It” campaign is the first to be available in the TwoStore, which is TwoScore’s new made-to-order communications platform. In May, TwoScore will launch additional product-focused marketing campaigns with messaging adjusted to reflect the pandemic. While not free, these supplementary campaigns will be offered to credit unions at an 85% discount and include all necessary pieces to tastefully market products to members.

To download the free “CU Through It” COVID-19 member relief campaign, please visit twoscore.com/thetwostore.

About TwoScore

TwoScore is a boutique strategic marketing consulting firm exclusively serving credit unions. With a focus on strategic marketing planning and execution, TwoScore helps credit unions grow their membership, loans, and deposits by providing expert guidance and actionable insights. For more information, visit twoscore.com.