University Credit Union offers Kasasa® cash, saver and tunes

ORONO, ME (December 4, 2014) — University Credit Union asks consumers, “Do you Kasasa?” as it becomes the next financial institution in Maine to launch the country’s most innovative brand of financial products.

Kasasa® is a new brand of accounts that rewards consumers for using their account with what interests them most—high interest, automatic savings or rewards. These accounts, combined with the personal service are offering members a better banking option.

“We are pleased to offer these unique, free accounts to our members,” said Deb White-Rideout, SVP of Operations and HR at University Credit Union. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a credit union.”

UCU is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Saver® and Kasasa Tunes®. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards or maintain the account, no monthly service fee, free online banking and free ATMs nationwide.

  • Kasasa Cash– A free checking account that rewards consumers with high interest for every month they qualify.
  • Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account. The balance in the Kasasa Saver account also earns a high rate of interest.
  • Kasasa Tunes – A free checking account that rewards consumers with iTunes and refunds for every month they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle consumers are asked to do a few simple things like receive an eStatement, access online banking, use a debit card a minimum number of times and have at least one automatic payment (ACH) or bill pay transaction post and settle. If an account holder does not meet the qualifications in a given month, UCU will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued White-Rideout. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

Kasasa is distributed to University Credit Union from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in account holders by rewarding them for using their account with what interests them most—high interest, automatic savings and iTunes® or® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit

University Credit Union is a full-service financial institution with branches located in Orono, Bangor, Farmington, Portland, and Presque Isle. For more information, visit their website at

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