Press
Upcoming Webinar to Share Insight on How Social Media is Changing Customers’ Loyalty
DES MOINES, IA (May 15, 2013) The Members Group (TMG), in conjunction with First Data and RAZR Marketing, will host a complimentary webinar, “Relationship Loyalty in a Social Media World,” for financial institutions (FIs) on Thursday, May 23. This hour-long event will share insight on changing consumer expectations and how these cultural developments are driving new innovations in FIs’ customer loyalty programs.
“Social media and the increased use of mobile devices are changing the way consumers expect to receive, redeem and otherwise interact with their loyalty points,” said Matt Flynn, director of client relations for TMG. “This leaves many FIs wondering how to build relationship loyalty programs to meet these demands.”
During the webinar, Flynn, along with Molly Plozay, vice president of loyalty rewards with First Data, and Paul Kelzer, executive vice president with RAZR Marketing, will share innovative ideas with attendees on how they can best position their FIs’ current programs to earn customer loyalty. They will also outline the evolution of social media’s influence on customer loyalty programs in recent years. The group will explain how today’s consumers demand programs that offer instant and mobile access to loyalty perks, creating new relationship-building opportunities for FIs.
Topics covered during the webinar will include:
- Social media’s impact on loyalty programs
- Gifting and sharing reward points
- How to reach top-of-wallet status with consumer-focused rewards programs
Relationship Loyalty in a Social Media World
Thursday, May 23, 2013
1:00 to 2:00 p.m. Central Time
Online registration for the webinar is now open at http://tinyurl.com/cxytyxk.
As a precursor to the webinar, Flynn was a guest on the recent TMG Podcast “Earning Cardholder Loyalty in a Competitive Marketplace.” To listen, credit union and community bank staff are encouraged to download the free podcast at http://themembersgroup.com/the_tmg_difference/podcasts.
About TMG
The Members Group (TMG) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.