NASHVILLE, TN (April 2, 2019) — The US Community Credit Union (USCCU) “You Don’t Even Need a Bank” branding campaign earned the credit union significant honors at the Diamond Awards hosted by the Credit Union National Association (CUNA). The Nashville-based credit union is bringing home seven Diamonds Awards from the 2019 CUNA Marketing & Business Development Council Conference, an annual event held to promote the collaboration between industry leaders representing over 650 credit unions nationwide.
The conference culminates with the Diamond Awards Ceremony, the most prestigious annual credit union industry competition, where awards are given for 36 categories, recognizing the exceptional work and dedication of credit unions throughout the previous year. USCCU was on the ballot for seven separate categories, including Brand Awareness, Complete Campaign, Cutting Edge, :30 Commercial, :60 Commercial, For the Most Edgy, and Digital Advertising. Credit Unions submit their campaign work to a panel of judges made up of industry leaders to be evaluated and judged in their respective categories.
USCCU received Diamond Awards for Brand Awareness, Digital Advertising and Complete Campaign. They were dubbed Diamond Award Category Best for the :30 commercial, :60 Commercial and Cutting Edge categories. The highlight of the evening, however, came when US Community Credit Union was awarded the “Cut Diamond” honor for Most Edgy, one of six top awards granted at the event. “USCCU has an amazing marketing team and we have been blessed to partner with some of the best marketers in the industry to put together our recent campaign,” said USCCU Chief Operations Officer Ben Johnson. “We knew our approach for this campaign was different and outside the norm for typical marketing, so it’s a great accomplishment to be recognized in a positive way for that,” he said. The “You Don’t Even Need a Bank” campaign, launched in October of 2018, was developed in response to the overwhelming common misconceptions that credit unions are not available to the general public.
Created in partnership with Mac N’ Cheese Media, the campaign featured television commercials, a heavy social media and digital advertising strategy, radio play, and billboards throughout the area. A unique branding song was created to tell the story in a catchy and memorable way, reminding Middle Tennessee residents that the credit union is open to the public and dedicated to serving its members and community. “I could not be prouder of our team tonight for having won multiple CUNA Diamond Awards,” said Johnson. “I cannot think of any more deserving individuals to receive awards for their hard work. Congratulations USCCU Marketing Team.”
US Community Credit Union has been serving Middle Tennessee since 1949. This not-for-profit financial cooperative provides members with access to exceptional financial products and services to help them reach their financial dreams. Visit one of USCCU’s 7 local branches and see what they can do for you. US Community Credit Union is federally insured by the NCUA.
Molly Hissong
US Community Credit Union
molly.hissong@usccu.org
Buddy Brent
Chief Marketing Officer
US Community Credit Union
615-256-8712
buddy.brent@usccu.org
