UW Credit Union launches fully responsive online banking design

MADISON, WI (October 21, 2014) – UW Credit Union has launched a fully responsive web design for its online banking platform, Web Branch. This means that tablet and smartphone users enjoy the same user-friendly experience as a desktop computer, all without having to download an app.

“It was crucial for us to provide an easy and seamless online banking experience for all our members regardless of what device they use,” said Eric Bangerter, UW Credit Union’s Vice President of E-Commerce and Internet Services. “In fact, of our nearly two million Web Branch logins per month, about half are coming from mobile and tablet devices.”

Members using the credit union’s mobile channel have grown 35 percent in the past year, and almost 100 percent in the past two years. The new platform, which was designed in-house, makes important information more accessible for members with detailed account information one click or tap away. Members can complete all web tasks on any device, including more complicated ones, like paying bills. The streamlined, modern look saves members time since they can quickly navigate to complete tasks.

“We realize our members are busy,” said Rob Van Nevel, Senior Vice President & Chief Member Solutions Officer of UW Credit Union. “That’s why it’s important to give them access to the best technology possible so they can bank whenever and wherever they choose, completing transactions in minutes.”

Members will be upgraded to the new Web Branch site by email invite in late October and early November or can upgrade at any branch or by phone. To make the transition easy, they will not lose any established preferences.

For additional details about the new Web Branch, visit To learn more about UW Credit Union, visit

About Us
UW Credit Union is a growing, federally insured financial institution and a leading provider of a full range of financial services to University of Wisconsin communities. UW Credit Union’s 456 employees serve the financial needs of more than 199,000 members through world-class technology systems, and through a convenient network of 22 branch locations and over 100 ATMs. With assets totaling $1.9 billion, UW Credit Union is ranked nationally among the leading credit unions. Founded more than 80 years ago by members of the University of Wisconsin community, UW Credit Union continues to operate as a not-for- profit, member-owned financial cooperative with locations in the Madison, Milwaukee, Stevens Point, Green Bay, Oshkosh and Whitewater areas. Visit UW Credit Union at to learn more. 

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