ValleyStar Credit Union announces new executive director

MARTINSVILLE, VA (May 17, 2022) — ValleyStar Credit Union in collaboration with the ValleyStar RISE Foundation board announces Greta Kidd as its executive director to collaborate with communities to identify challenges and opportunities for the advancement of economic resilience.

Prior to working for the RISE Foundation, Greta served as the vice president of member experience at ValleyStar Credit Union where she led cross-functional teams to enhance member experience digitally and in person.

“Greta’s 20 years of experience in the financial services industry and her background in nonprofit and community work make her a valuable asset,” said Mike Warrell, CEO of ValleyStar Credit Union. “She is a true advocate for our community and our members, and I’m confident in her ability to fulfill the purpose and goals of the foundation.”

Before joining ValleyStar, Greta led a financial education initiative for members and communities at Entrust Financial Credit Union. She also worked for Boaz & Ruth, a nonprofit that supports incarcerated individuals returning home with skills for success.

Greta holds an MBA from Averett University and a Bachelor of Arts in Business from Mary Baldwin University. She has a Credit Union Certified Marketing Executive Certification (CUCME) from the Credit Union National Association and received her Fund Development Certification from the University of Richmond

Greta Kidd

About ValleyStar Credit Union

Since 1953, the ValleyStar team has guided, educated, and stood by its members to make banking and managing  your finances as easy and convenient as possible. ValleyStar is a full-service financial institution that offers  consumer and commercial products and services. Headquartered in Martinsville, Virginia, ValleyStar operates  digital banking services and six physical branch locations. For more information, visit  


Jett Hooker
Marketing Communications Specialist
Phone: 540.944.8109

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