ValleyStar Credit Union makes headway in the fintech arena

MARTINSVILLE, VA (March 7, 2023) — ValleyStar Credit Union is utilizing financial technology (fintech) to drive ValleyStar into the future and meet members where they want to be in their financial journeys.

Fintech refers to the integration of software and mobile applications that make traditional financial services more accessible and convenient while still keeping funds safe and secure. ValleyStar realizes that fintech is the future and remains dedicated to building relationships that will improve the use and delivery of ValleyStar services to members.

“Fintech has been a huge topic of discussion in the financial industry, and we’re excited to build relationships that will help move our organization in new and innovative ways,” said Justin Barnes, chief lending officer. “Fintech services will allow members to have more financial control at their fingertips than ever before, which will help our vision of being the best in service and convenience become a reality.”

Adding fintech products will diversify ValleyStar’s lending portfolio and support the great work of internal lending team members.

About ValleyStar Credit Union

We speak your language. Since 1953, the ValleyStar team has guided, educated and stood by its members to make banking and managing your finances as easy and convenient as possible. The Credit Union is more than $500 million in assets, serving cities and counties in Virginia and North Carolina. ValleyStar is a full-service financial institution that offers consumer and commercial products and services. Headquartered in Martinsville, Virginia, ValleyStar operates digital banking services and seven physical branch locations in Collinsville, Danville, Martinsville, Richmond, Roanoke, Rocky Mount and Waynesboro, Va. and a loan center in Fishersville, Va. For more information, visit We’d love to speak with you.


Becky Freemal, CMCO
Phone: 540.483.0018 x3201

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