Webinar: Digital first approach to driving lasting engagement

MADISON, WI (September 5, 2023) — Omnichannel origination and member engagement is the future of the banking industry. Providing a seamless experience across all banking channels is critical for credit unions of all sizes. Adapting to meet the changing demands of retail and commercial members will determine which credit unions will both survive and thrive in the years to come.

Credit unions must ensure that members can interact with their organization through a cross-channel experience that is seamless and hyper-personalized. By meeting both retail and commercial prospects where and how they want to be met, credit unions can deliver a truly modern experience for members and employees alike. Credit unions that recognize these trends and react accordingly will be in a better position to connect with new audiences and embrace the future with confidence.

Over the past 8 years, the ASAPP OXP™ has become Canada’s most complete Omnichannel Experience Platform, including AOS, LOS, CRM, ECM and the ASAPP OXP Opportunity Engine™ feature sets, all easily accessible through the ASAPP OXP Team Portal™. During this 60-minute webinar, you will get the chance to have a closer look at how ASAPP Financial Technology can help your credit union leverage a digital-first approach to drive lasting member engagement.

In this webinar you will learn:

  • Omnichannel origination – core capability for growth
  • Post-origination engagement – magnifying the “Loyalty Loop”
  • How a platform approach and integration can reduce friction and contribute to greater success

This webinar is presented by:

JR Pierman , CPA, CMA
President & CEO, ASAPP OXP, Canada

Tony Dunham
Chief Revenue and Customer Experience Officer, ASAPP OXP, Canada

Steve Sauve
Chief Product Officer, ASAPP OXP, Canada

About World Council of Credit Unions

World Council of Credit Unions is the global trade association and development platform for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach. World Council has implemented 300+ technical assistance programs in 90 countries. Worldwide, 82,758 credit unions in 97 countries serve 404 million people. Learn more about World Council's impact around the world at


Greg Neumann
Phone: +1 608-395-2048

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