Westerra Credit Union celebrates rebrand, ‘digital first’ strategy

“New Brand Mixer” Event will be held at the Green Mountain Location

DENVER, CO (May 25, 2022) — Westerra Credit Union is celebrating a new, more modern brand and Digital First strategy with a “New Brand Mixer” event on May 25, 2022 at its Green Mountain branch, located in Lakewood, CO. Held in collaboration with West Metro Chamber, guests will be treated to refreshments and giveaways, as well as an official unveiling of the new outdoor sign with Westerra’s updated logo. Attendees slated to speak at the event are Jay Champion, President & CEO of Westerra; Charley Able, City Council Member; Scott Earl, CEO of Mountain West Credit Union Association; Madison MacDonald, West Chamber Vice President; and Wade Paschall, Chief Marketing Officer of Westerra.

From Westerra’s redesigned, easy-to-use website to the upcoming launch of the new digital banking system and more, the credit union has been busy refreshing its brand and developing new tools to help members prosper, while continuing its commitment to the community. 

“We are excited to celebrate these milestones with local leaders and businesses who have supported us so much through the years, Westerra’s executive team and board members,” said Jay Champion, President & CEO of Westerra Credit Union. “This is such an exciting time at Westerra and we could not think of a better way to celebrate than with all of the people who have supported our Digital First transformation.”

Westerra milestones include the elimination of all overdraft fees, as well as nearly all fees since the start of the pandemic. Instead of charging fees when members are having challenges making ends meet, Westerra is focused on providing tools to help members monitor accounts and more easily manage finances.

Westerra continually reinvests back into the organization to develop improved digital solutions and experiences, launching an online interface on its new website that enables people to open a spending account in just 5 minutes. The credit union also reduced the time to apply for a mortgage and added text messaging fraud alert technology. At the same time, the credit union remains committed to helping members personally in branches and by phone with a top-notch service experience.

Late last year, Westerra added new products focused on the environment and community with options to make energy efficient home improvements affordable, new mortgage products to help members take full advantage of the low interest rate environment, and new commercial loan products to serve more local businesses.

The credit union attributes its success and growth over the last 88 years to the trust its members have placed in Westerra. The focus on helping individuals and families learn how to manage their finances, and to save and borrow wisely, will continue at Westerra with the best ‘Digital First’ tools available. That is why Westerra’s mission continues to be: We exist to teach one another to prosper.

About Westerra Credit Union

Founded in Denver in 1934 by eight schoolteachers, Westerra Credit Union has grown to hold approximately $2 billion in assets and serves over 123,000 members. Guided by the purpose of "teach one another to prosper," Westerra remains dedicated to helping individuals, families, and businesses thrive. Committed to the communities it serves, Westerra Credit Union has consistently demonstrated its dedication through annual contributions exceeding $500,000, which support various sponsorships, donations, and grants.


Jordan Jackson Callahan
Fitzgerald Petersen Comm.
Mobile: 303.406.8839

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