“Why We Do What We Do”

WASHINGTON, DC (September 14, 2020) — DCUC and the Armed Forces Financial Network (AFFN) teamed up this summer to celebrate AFFN’s 35th Anniversary by offering DCUC members the opportunity to co-brand a special “Why We Do What We Do” video. The video captures what it means to be a defense credit union and serve the military community. It highlights the unique aspects of military life while showing that despite these differences, military members are still pursuing the same dreams as everyone else: a better life, better country, and better tomorrow.

In offering this free marketing tool, DCUC and AFFN recognized the important work defense credit unions do and celebrated their dedication to their communities. This video was a small way for DCUC and AFFN to say thank you to their members. To date, 66-member credit unions have taken advantage of the opportunity to co-brand.

These defense credit unions have utilized the video in a variety of strategic and creative ways to promote what it means to serve their military community. The co-branded video has been shared on “About Us” pages, across social media, and in branch lobbies. One credit union is even testing it for use as an external commercial in their local market area. The video continues to be a great way to reaffirm commitment to the defense community, promote defense credit unions, and attract new members.

The defense credit union community makes a big difference to service members, veterans, and their families every day. If your credit union serves the military community and is interested in learning more about the DCUC difference, view the video and learn more here. Contact DCUC to see how we can help you better Serve Those Who Serve Our Country.

About Defense Credit Union Council (DCUC)

The Defense Credit Union Council is the premier resource for credit unions on all military and veteran matters. By maintaining a close and constant liaison with the Pentagon, Capitol Hill, and NCUA, the Council champions the interests of credit unions serving our military and veteran communities by coordinating policy, procedures, and legislation impacting morale and welfare, financial readiness, and the delivery of quality financial products and services. Organized in 1963, the Council’s membership is comprised of 180 credit unions with over 35 million members. If you would like more information about this topic, please contact DCUC at

About Armed Forces Financial Network

The Armed Forces Financial Network – AFFN: AFFN is an Electronic Funds Transfer (EFT) Network founded in 1985, co-owned by and on behalf of DCUC and AMBA, serving over 357 defense credit unions and military banks, 93 million cardholders, at over 800,000 ATMs and over 2.3 million merchant/retail locations globally. To learn more about AFFN, please visit or contact


Haleigh Laverty



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