Press

Xtend signs first lead generation software agreements

GRAND RAPIDS, MI (January 22, 2018) — Xtend, a Grand Rapids-based credit union service organization, announced in early January that it would be rolling out a new contest software to help credit unions drive leads and connect with members on social media. The software is called OLLE, On-Line Lead Engine. Shortly after, Xtend inked its first contract with two Michigan based credit unions: Alpena Alcona Area Credit Union and Preferred Credit Union.

“These credit unions have seen the impact OLLE can have on their lead generation efforts,” Xtend CEO Liz Winninger said. “We did not anticipate signed agreements so quickly. The fact that we have shows that credit unions are active in the lead business and we plan to keep that momentum going over the coming years.”

About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 90 credit union industry partners. For more information, visit www.xtendcu.com.