Pumpkin spice used car loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most:


Credit union and bank marketing strategies can learn from the Starbucks pumpkin spice calendar.


I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night football, Halloween. However, the mass switch to all things pumpkin spice is a true cultural barometer of the coming of fall. Pumpkin spice cream cheese, pumpkin spice beer, pumpkin spice Oreos, even pumpkin spice Twinkies.

Perhaps the king of Pumpkin Spice Nation, however, is Starbucks with its pumpkin spice lattes.

This year, Starbucks launched the iconic “PSL” on August 28, a full week earlier than 2017 and the earliest official launch to date according to Business Insider.


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