Purposeful Talent Development: Why you should still invest in talent development during a crisis

Helping your team learn even when times are tough will help them shift from treading water to moving your organization forward.

We live in a world of rapid change and evolution. We regularly identify how we can adapt and adjust to changes—from new technology to new member needs. However, if asked to list why we might experience large-scale organizational change in 2020, many of us wouldn’t have picked “global pandemic.” Regardless, this is where we are and how we move forward will directly impact the success of our organization and the industry.

As we look to modify policies and shift products and services for members, we need to remember the importance of developing our talent. Rita Gunther McGrath, author of The End of Competitive Advantage, states “when you realize that shifts are inevitable, training people to be able to move from advantage to advantage becomes a cost of doing business. It’s just as important a bill to pay as the one you pay to keep the lights on and the computers running.” (Read more about McGrath’s discovery-driven planning ideas in this previous CUES article.)

Considering everything that is changing, one thing that can remain constant is our ability to develop our staff. This can be done with cross-training or building new skills, all aimed at individual and organizational growth. Organizations that succeed amid rapid change have two things in common regarding their workforce.


continue reading »