Remember to link credit union vision to action

by Sean Galli, On The Mark Strategies

Memorial Day is a great summer kick-off celebration for so many families. And rightfully so…June is just around the corner, the kids are finishing up school and the weather is perfect for cookouts. But it’s also more than that.

With its origins in the postbellum landscape of 1860s America, Memorial Day started as a way to remember fallen soldiers and decorate graves with flowers. It’s still a day of remembrance in the modern age.

When you link the cookouts to remembrance, summer festivities become recognitions of sacrifice and freedom. Without that link, you miss the deeper point and risk the holiday becoming trite.

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