Return to Marketing 101 with your credit union marketing

It’s time to go back to school! But not just for the kids…for you too. And you have a new class on your schedule this semester – Marketing 101.

Marketing is an ever-changing animal, and it’s easy to get lost in the labyrinth of new trends. So, let’s go back to the basics for a minute. Because you won’t get far without the basics (no matter how much you know about AI or data).

Here are three core areas to look at when returning to your bank or credit union marketing basics.

Copy 101

Consumers are reading less copy these days, but that doesn’t mean you can throw good writing out the window. If anything, effective copywriting is even more important. Crafting shorter, punchier pieces is arguably harder than writing words heaped upon words of text.

 

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