Secrets to CU Direct’s Jaw-dropping ’20 for 20′ campaign success with Heather Dowell

Worthwhile endeavors nearly always involve a bit of risk. CU Direct’s recent “20 for 20” campaign was an ideal example of a high risk / high reward endeavor, where the company ultimately gave $60,000 to six Children’s Hospitals nationwide. CU Direct’s Director of Marketing Heather Dowell joins us to discuss how the campaign worked, what was involved, and the jaw-dropping results it achieved.

We also discussed how credit unions can emulate their massive success through integrated marketing efforts combining traditional marketing tasks with today’s contemporary social media efforts. The results, again, were nothing short of stunning — and something credit unions should check out to see how a true integrated marketing plan can succeed.


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