Your website says a lot about you. Everything from color themes to formatting tells your members or customers about your brand. And if your website says the wrong things, you’ll find yourself losing loans to web-savvy competitors.
To say the right things about your brand, your website may need a redesign. Here are seven easy ways to refresh your website and send the right message.
1. Cut the Copy
People don’t have the time or attention to read endless paragraphs. They’re looking for the easiest, most efficient way to accomplish a task. A Nielsen Norman Group study backed this up, showing people scan rather than read when they surf the web.
Condense copy into short taglines targeting consumers’ problems and offering solutions. Use bullet points and numbered lists to make your copy less intimidating and more easily scannable.
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