Should financial institutions continue to advertise during COVID-19?

During times of crisis we often find ourselves pulled toward making the safest decisions we can to maintain our preferred status quo. In the case of COVID-19 this definitely holds true for so many people, and in fact making safe choices could actually be the difference between life or death.

Your financial institution is likely no different, and your team is probably reeling from all the unsettling news and changes happening to staff and customers right now.

If we are going to talk about making safe choices with regard to budgets, marketing and advertising costs, and long-term growth strategies, it may be time to pause for a moment and look closely at what kinds of changes need to take place, even during a global pandemic.

Should your financial institution continue to advertise products and services during COVID-19?

My short answer… YES. But let’s unpack this a little more.


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