Six reasons the credit union blog isn’t dead

The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether.

You might be surprised to learn, then, that we still suggest blogging as a tool for credit union and bank marketing teams. In fact, as we audit marketing materials for credit unions around the country, we’ve found that content is still king and the financial blog isn’t dead. It’s just changing.

Here are six reasons why.

1) Authenticity

Consumers today crave authenticity. They want to know your credit union or bank like they know a friend. They want to know they can trust you.


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