Social media is a GREAT place to reach out to new people and get your financial institution’s products and services out to new markets. It is also a great place to retarget your current members/customers and cross-sell.
If you’re looking for the most effective way to use Facebook ads for financial services, you’ve come to the right place! Here are some of our top tips for successful social ad results.
(Pro tip: All this (and MORE) is all discussed, in detail, in our FI GROWTH Academy course: Social Media Ads -How To Attract the Right Audience to Your Financial Institution)
Understand Basic Campaign Structure
This is one of the most important tips to ensure you’re spending your budget wisely. You should only have a few campaigns going at once and they should have different objectives if they’re aimed at the same audience.
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